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Tomasz Kozon

CEO

I am the founder, co-owner and CEO of Boring OWl Software House. In addition to managing the company, I optimize web applications for search engine robots. You can find more information about me on my GitHub profile.

Tomasz Kozon

My blog posts

The Importance of an Effective Landing Page

20 Apr 2023

An effective landing page is crucial for every website, as it serves as the first impression for visitors. It must be well-designed, clear, and concise in order to engage users and drive conversions. A poorly crafted landing page can lead to a high bounce rate and lost potential customers.

Tomasz Kozon
#front-end
related-article-image-computer, Landing Page

Why Responsive Web Design is Essential for Your Website

20 Apr 2023

Responsive web design is crucial in today's mobile-first world. With a myriad of devices on the market, websites must be optimized for all screen sizes. A responsive design ensures that your site will look great on both desktop and mobile platforms, and provide a positive user experience across devices.

Tomasz Kozon
#web-design

Sketch vs. Adobe XD: Which Design Tool is Better?

20 Apr 2023

If you're a designer looking for a powerful and versatile tool, you might be wondering which is better: Sketch or Adobe XD. Let's take a look at the pros and cons of each to help you make an informed decision.

Tomasz Kozon
#web-design

The Impact of Machine Learning on the Modern Society

20 Apr 2023

Machine learning is revolutionizing multiple sectors of modern society, including healthcare, finance, and transportation. The technology provides advanced data analysis that improves decision-making, leads to better predictions, and creates new innovations. In this article, we will explore the impact of machine learning on society and its potential for the future.

Tomasz Kozon
#ai

What is Malware and How to Protect Yourself?

20 Apr 2023

Malware is a malicious software that can harm your computer, steal your data or even take control of it. Learn how to protect yourself from these threats.

Tomasz Kozon
#security

Why Joomla is a Great Choice for CMS

20 Apr 2023

Joomla is a powerful and flexible CMS that can be a great choice for building websites of different types and sizes. In this article, we will explore some of the key reasons why Joomla is a popular choice among developers and website owners.

Tomasz Kozon
#fullstack

5 Simple SEO Tips for Better Marketing

19 Apr 2023

Improve your marketing strategy with these five easy SEO tips. From using relevant keywords to optimizing your website for mobile, these tips will help you drive more traffic to your site and increase visibility on search engines.

Tomasz Kozon
#marketing

What is SXO and Why it Matters for Marketing?

19 Apr 2023

In the digital age, search experience optimization (SXO) is becoming increasingly important for marketing success. By focusing on user experience, relevance, and engagement, SXO helps companies improve their visibility, increase traffic, and enhance their reputation.

Tomasz Kozon
#marketing

The Future of SEO and Marketing: Focus on SXO

19 Apr 2023

As the search landscape evolves, traditional SEO strategies are becoming less effective. In the future, the focus will shift towards SXO or Search Experience Optimization, which prioritizes user experience and engagement over simple keyword targeting. This article explores the importance of SXO and how it will shape the future of digital marketing.

Tomasz Kozon
#marketing

What is ROI and why is it important for your business?

4 Apr 2023

Return on Investment (ROI) is a crucial metric that measures the profitability of an investment and helps businesses make informed decisions about where to allocate their resources. In simple terms, ROI shows how much money a business earns in relation to the amount it invests. Understanding ROI is essential for business owners and managers as it enables them to evaluate the success of their investments and make data-driven decisions to maximize profits

Tomasz Kozon
#business-analysis

Optimizing Ad Campaigns with Google Adwords and Google Trends

3 Apr 2023

Learn how to improve your ad campaigns with the help of Google Adwords and Google Trends. By using these tools, you can optimize your keywords, target audience, and ad content to maximize results and ROI. Stay ahead of the competition by leveraging the power of data-driven insights.

Tomasz Kozon
#marketing

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