Magento is a free platform for creating e-commerce stores, which was founded in 2007 and has been supported and developed by Adobe since 2020. It features high flexibility and scalability. Its functionality is almost legendary, making it possible to introduce a huge number of products into the store. It provides very detailed analysis and sales reports, an extensive product management panel or online payments. What's more, it provides a lot of possibilities for SEO optimization, which makes it stand out from other open source e-commerce platforms. It is used by such global brands as Castorama, 4F, Super-Pharm, Converse, Nike, Ford and Coca-Cola.
Magento - full capabilities for complex e-commerce stores
Magento in its free version (Magento Community Edition) offers functionality dedicated to small businesses and stores, and the process of installing the platform is relatively easy. The paid version (Magento Enterprise Edition), on the other hand, is aimed at thriving medium and large companies. It offers a wealth of functionality that allows you to introduce very extensive product offerings, but its installation and configuration itself requires specialized knowledge or the support of an external agency. Instead, the business version guarantees compatibility with corporate standards and security of data transfer. It provides many interesting solutions for running an e-commerce store, and, importantly, it allows you to run several stores at once and manage them from a single administration panel.
The Magento community is very large, so you can quickly get help in solving problems in both domestic and foreign markets. However, the massive amount of add-ons puts a lot of load on the server, which in turn will make it necessary to use a dedicated server service. This e-commerce platform has many ready-made components both paid and free, which improves the functionality of the store. In addition, it offers many ready-made integrations with payment systems and couriers, as well as many marketing plans for increasing sales. The well-thought-out architecture of a Magento-based online store makes it have almost unlimited possibilities for expansion and customization, necessary to meet the ever-growing needs of customers and achieve satisfactory profits.