Structured data
2 minutes of reading
Structured data is a special data format that allows a website's content to be described and coded in a way that is readable by search engines. As a result, search engines can better understand the site's content and better index it, resulting in better visibility of the site in search results
Structured data is a way to describe a website/web application, allowing search engine robots to better understand the content being viewed. Structured data is playing an increasingly important role in SEO, and its proper implementation can significantly improve CTR in organic search results. Below you will find basic information about structured data and the practical use of this technology in IT projects.
Structured data, schema org, schema markup
Structured data on the website is a concept closely related to the issue of "rich results", which means additional information about a given url, visible in search results. As an example, consider the search results for the phrase "apple pie", shown in the screenshot below.
As you can see, Google didn't just display the title and description meta tags in this case, as in most searches. Besides the two basic meta tags, the SERP also shows the recipe's rating, the number of votes and the time it took to prepare the dish. It is structured data that is responsible for this way of presenting content to the search engine. Most "rich snippets" can be coded into any web application design, and the major search engine providers have collectively created extensive documentation on how to implement them.
How to implement structured data?
Most popular content management systems create structured data automatically, according to a predefined scheme. This is usually a functionality available natively for a given engine or can be activated with a plugin. For example, when adding a blog post on the WordPress platform, we can expect the CMS to add structured data code specific to blog articles, causing rich results to be displayed. For these types of pages, this is usually information on publication date, author or category assignment.
Implementing structured data in an application written in "custom stack" can be done in several ways. The most popular and recommended by search engines is the JSON-LD ((JavaScript Object Notation for Linked Data) format. In a nutshell, this involves placing a properly prepared script, describing the components on the page, which will make it easier for the search engine robot to index the link and display the enriched data in search results.
Our offer
Web development
Find out moreMobile development
Find out moreE-commerce
Find out moreUX/UI Design
Find out moreOutsourcing
Find out moreRelated articles
Optimizing Ad Campaigns with Google Adwords and Google Trends
3 Apr 2023
Learn how to improve your ad campaigns with the help of Google Adwords and Google Trends. By using these tools, you can optimize your keywords, target audience, and ad content to maximize results and ROI. Stay ahead of the competition by leveraging the power of data-driven insights.
![related-article-image-Optimizing Ad Campaigns with Google Adwords and Google Trends](/_next/image?url=https%3A%2F%2Fd2ooyrflu7lhqd.cloudfront.net%2FBoring_Owl_laptop_work_developer_5bdfc9ef_13ef_4b2b_bd24_b5b6e5a80fad_1_20799ffa7a.png%3Fformat%3Dauto&w=3840&q=75)
The Manifest Names Boring Owl as one of the Most-Reviewed UX Agencies in Warsaw
22 Jul 2024
When introducing a new digital product or solution, focusing on User Experience (UX) can significantly set you apart from the competition.
Website redesign vs. refresh: Evaluating the benefits and drawbacks
11 Jul 2024
In an ever-evolving digital landscape, businesses are constantly called to re-evaluate their online presence. The dilemma often lies in the decision between a complete website redesign or a website refresh. Both actions present unique benefits and challenges. This article aims to dissect these options, highlighting their advantages and disadvantages to better inform your next digital strategy.
How to incorporate machine learning into e-commerce platform
11 Jul 2024
E-commerce thrives on delivering personalized experiences to customers. Harnessing the power of Machine Learning (ML) can redefine these experiences, by predicting user behavior, tailoring recommendations and automating tasks. In this article, we explore the integration of ML into your E-Commerce platform and unveil its transformative potential.
How colours influence website perception?
10 Jul 2024
Bright red sales sign, soothing blue blog post, or an enigmatic black homepage, colors speak volumes in web design. The psychology of colors plays a critical role in how users perceive websites, influencing their actions and decisions subtly shaping the online experience. Let's delve into understanding this colored web of psychology.
Navigating App Development: Web, Mobile or Hybrid?
10 Jul 2024
Embarking on the journey of app development often comes with a critical decision: Web, Mobile, or Hybrid? Each offers unique benefits and challenges, suited to different project demands and goals. This article attempts to navigate through this complex landscape, offering insights to make the best choice.
Crucial role of interruption testing
9 Jul 2024
The rise of digital applications in today's fast-paced world undeniably rests on their performance. But when apps stutter or crash, the culprit can often be traced back to unanticipated interruptions. Understanding this, we delve into the world of 'Interruption Testing', an unsung hero in app performance optimization, which challenges the robustness of applications in the face of unprecedented events and interruptions.
Show all articles