Mailchimp
2 minutes of reading
Mailchimp is one of the most popular email automation programs. Its functionality allows you to create and send advanced emailing campaigns, making it easier for companies and organizations to reach their audience and effectively promote their products or services.
Table of contents
Mailchimp is one of the most popular and effective marketing strategies involving mass mailing to customers. Email is still the most effective way to build lasting relationships with customers in a direct way. This marketing tool was developed by the American company of the same name in 2001, as an online platform that allows you to send emails to a non-accidental recipient in an automated and professional manner. In the free version, it allows sending out 1,000 emails to 2,000 addresses, which is extremely convenient for small businesses and start-ups. In the paid business version, it offers a range of marketing tools that allow you to create entire email campaigns that, when conducted effectively, build loyalty and brand awareness with customers.
Mailchimp - effective email marketing
Above all, Mailchimp does not allow interruptions in communication between the company and the customer. This allows it to increase conversions and increase sales, as well as to gather customer feedback, making it possible to offer products as customized as possible. By creating personal messages, it creates and reinforces the interest of customers belonging to the target group, which consequently leads to preconceived actions, i.e. the purchase of given products or services. What's more, it's an all-in-on marketing platform, which means it's able to reach customers through various communication channels: search engine advertising, via social media or landing page, as well as through more traditional means such as a paper postcard.
Mailchimp is a modern tool that includes a number of easy yet powerful functionalities that are reliable for brand promotion. It is easy to use, provides ready-made templates and allows you to monitor the progress of the campaign yourself. Among its undoubted advantages are:
- the ability to differentiate target audiences based on certain characteristics, allowing you to divide customers into new, regular and incoming from specific communication channels;
- hundreds of integrations with tools and applications, among others: WooCommerce, WordPress Facebook Canva, Drupal, Gmail, Google AdWords, Google Analytics, Jira, Joomla, Magento, PayPal, PrestaShop, Slack, SalesForce, Shopify and many others...;
- full automation of many regularly performed activities, e.g. sending greetings to newly gained customers;
- a range of free, easy-to-use templates and an interface that allows you to build messages via drag and drop;
- functionality tailored to the needs of businesses in Plan Free, Plan Essential, Plan Standard and Plan Premium packages, the business versions of which have a huge impact on faster business growth and improved sales.
Mailchimp is an excellent direct marketing tool, and its effectiveness in delivering emails, i.e. the rate at which they are read by customers, is as high as 95%.
Our offer
Web development
Find out moreMobile development
Find out moreE-commerce
Find out moreUX/UI Design
Find out moreOutsourcing
Find out moreRelated articles
How to create engaging content for your site to increase interest and sales?
10 Mar 2024
Engaging content is the heartbeat of any successful website. It has the power to grab attention, inspire curiosity, and ultimately, drive sales. This article seeks to illuminate the strategies and techniques available to create compelling content that sparks interest, and subsequently, boosts conversion rates on your site. It's high time to turn your website visitors into loyal customers.

The best ways to generate traffic to your website
1 Mar 2024
In today's digital era, driving significant traffic to websites is a key goal for most organizations, but it requires a strategic approach. Discover top strategies to boost website traffic, ranging from search engine optimization to social media utilization, content creation, and more, all designed to increase visibility and attract a wider audience to your website.
Unleashing the Power: A Comprehensive Guide to Mastering Affiliate Marketing
17 Jul 2023
This guide will embark you on a journey through the realm of Affiliate Marketing, illuminating its potency and progressive ways to harness it. Step into the universe where partnerships flourish, revenues stream, and brands expand, using dynamic marketing strategies.
Mastering the Art: Effective Strategies for Lead Nurturing in Tech Industries
17 Jul 2023
Lead nurturing in the tech industry is akin to conducting a symphony, where every note must be played in perfect harmony. It requires patience, precision, and a keen sense of timing. This article gears towards deciphering strategies that can help tech businesses skilfully navigate this intricate realm, fostering stronger customer connections and maximizing lead conversion.
Unlocking the Power of Keyword Research with Moz Keyword Explorer
5 Jul 2023
Unlocking the Power of Keyword Research with Moz Keyword Explorer is essential for optimizing your website's visibility. Learn how to use this tool effectively to find high-performing keywords, analyze competition, and target your audience more effectively. Increase your organic traffic and boost your search engine rankings with Moz Keyword Explorer.
Unveiling the Secrets to Crafting Captivating Clickbait Titles
30 Jun 2023
Discover the art of crafting irresistible clickbait titles that capture attention and maximize clicks. Learn the secrets to grabbing your audience's interest, creating curiosity, and enticing them to click through. Explore the psychology behind clickbait, effective techniques, and ethical considerations. Unveil the mysteries of captivating clickbait titles and take your content to the next level.
Supercharge Your Website with Google Tag Manager
29 Jun 2023
Discover how to supercharge your website with Google Tag Manager, a powerful and versatile tool for managing and implementing various tracking codes and analytics scripts. Learn how it can help you streamline your website's performance, enhance user experience, and gain valuable insights into user behavior and engagement. Boost your website's functionality and effectiveness with Google Tag Manager.
Show all articles