PrestaShop
one minute of reading
PrestaShop is one of the most popular and frequently chosen online stores for e-business. Its popularity is primarily due to its simplicity of use and rich set of store management tools.
Table of contents
PrestaShop is a free open source e-commerce software conquering global markets since 2007. Its great advantage is high functionality and performance while being relatively easy to use and expand. This is extremely important for those who are starting their business, as well as for small and medium-sized online stores. It owes much of its performance to a good page indexing system. The platform has a very extensive online community and offers support in search engine optimization. It is used by many world-renowned companies such as Decathlon, Martes Sport, Xiaomi.
PrestaShop - a powerful solution for e-business
PrestaShop includes an intuitive panel, which translates into an easy way to use the functionality of the e-commerce store and add more and more products. Many activities can be performed on it independently without much programming knowledge. The free version offers thousands of templates, which can be castomized in terms of color scheme or arrangement of individual elements. However, it's the paid version and paid templates that offer really considerable and interesting development possibilities. What's more, the software allows you to create different user accounts with different permissions, which is useful if you have multiple employees.
PrestaShop has good server performance in relation to the capabilities offered by its add-ons, which distinguishes it from Magento, for example. On the other hand, many of the functionalities are paid despite the fact that other e-commerce platforms provide them for free. Also, in the process of configuration and further expansion, you will need the help of a developer, which entails additional costs. However, it is worth noting that it is a multilingual e-commerce platform, which makes it possible to extend the store's offer to customers from different countries. An online store created in PrestaShop is also adapted for fast and correct operation on devices with different resolutions. Extremely important is also the fact that it allows you to create any number of stores and manage them from one place.
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