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Tomasz Kozon

CEO

I am the founder, co-owner and CEO of Boring OWl Software House. In addition to managing the company, I optimize web applications for search engine robots. You can find more information about me on my GitHub profile.

Tomasz Kozon

My blog posts

Inbound vs. Outbound Marketing: Which Works Best for Your Business?

5 May 2023

Inbound and outbound marketing are two different approaches to reaching potential customers. Inbound focuses on creating content and experiences that draw people in, while outbound involves reaching out to potential customers directly. Which strategy is best for your business depends on your goals, resources, and audience.

Tomasz Kozon
#marketing
related-article-image-Inbound and Outbound Marketing, ads mobile

Debug Your Facebook Ad Performance: How to Use Facebook Debugger

5 May 2023

Improve your Facebook ad's performance by using Facebook Debugger to identify and troubleshoot issues. This tool allows you to preview how your ad will look and gather important information about any problems with the content, making it easier to fix and optimize for your target audience.

Tomasz Kozon
#marketing

How DuckDuckGo Protects Your Privacy Online

5 May 2023

If you value your privacy while browsing the internet, you've likely heard of DuckDuckGo. But what makes this search engine different from the others? In this article, we explore how DuckDuckGo protects your privacy online.

Tomasz Kozon
#security

Boost Your Email Campaign with Gmail Sponsored Promotions

4 May 2023

Learn how to leverage the power of Gmail Sponsored Promotions to boost your email marketing campaigns. By targeting specific audiences and strategically placing ads in Gmail inboxes, you can increase engagement and conversions. Read on to discover the tips and tricks for successful Gmail Sponsored Promotions.

Tomasz Kozon
#marketing

Boosting Website Performance with Eager Loading

4 May 2023

Learn how to improve website performance by using eager loading techniques. Eager loading helps optimize the loading speed of web pages by fetching necessary data and resources beforehand. By reducing the number of HTTP requests and minimizing latency, your website can provide a better user experience.

Tomasz Kozon
#front-end

Exploring Unity for Game Development

4 May 2023

Discovering the Unity game engine - its capabilities and potential for game development. Learn about its essential features and benefits for creating 2D and 3D games on multiple platforms.

Tomasz Kozon
#gaming

How to Use UTM Parameters to Track User Behavior

2 May 2023

UTM parameters are a powerful tool for tracking user behavior. By adding specific tags to your website URLs, you can track where your traffic is coming from, what pages they are visiting, and which campaigns are driving the most engagement. This article will provide a comprehensive guide on how to use UTM parameters to gain insights into your website's performance and better understand your audience.

Tomasz Kozon
#marketing

Sitemaps: What They Are and Why They Matter

2 May 2023

In the world of SEO, sitemaps play a crucial role in helping search engines understand the structure and content of a website. In this article, we will delve into what sitemaps are, why they are important and how to create and submit them.

Tomasz Kozon
#web-design

Understanding the Core Components of Material Design

2 May 2023

Get to know the building blocks of Material Design, including the Material Palette, Material Icons, the grid system, typography, and the Paper component. In this article, we'll explore each of these core components and understand how they work together to establish the Material Design look and feel.

Tomasz Kozon
#web-design

How to create the perfect favicon for your website

2 May 2023

In this article, we will explore how to create a perfect favicon for your website. A favicon is an essential part of your website's branding and can enhance user experience. We'll cover the technical requirements, design tips, and tools you need to make a great favicon.

Tomasz Kozon
#front-end

Understanding Guest Posting

2 May 2023

If you're looking to increase your online presence, guest posting can be a valuable strategy. But what exactly is guest posting? It involves writing a blog post or an article for someone else's website. In this article, we'll delve into the specifics of guest posting and explore why it's beneficial.

Tomasz Kozon
#marketing

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