Dr Marcus – a website with a product catalog

The aim was to create a website that would:

• Capture the character of an innovative, elegant brand.
• Make products and content easy to reach and organize information better.
• Support marketing and customer acquisition.
• Be responsive and perform well on all devices.
• Meet SEO and GDPR requirements and leave room for future growth.

The challenge was to build a large website with many sections, subpages and links between them that would still be intuitive and user-friendly, and easy for the client's team to edit.

The Boring Owl team was responsible for designing and implementing the technology and infrastructure:

• Frontend: Next.js enables SSR/ISR, faster page loads through prerendered content, better SEO thanks to server-side rendering and easy integration with the Strapi API.
• Backend: Strapi CMS manages the content of every page on the site and makes it easy to add new modules and content.
• Database: PostgreSQL, a flexible and secure database for the CMS.
• Hosting and infrastructure: Coolify + AWS CloudFront for fast performance worldwide and strong security.
• Third-party integrations:

  • Google Analytics and GTM: Tracking traffic and user activity on the site.
  • CRM: Managing customer relationships.
  • Mailchimp: An email platform for marketing automation.
  • Payment systems: for a future online store.

• A dynamic homepage - with a banner and sections for categories, bestsellers, Neutra Boost and articles.
• A product category structure: car fragrances, car care products, home fragrances - with filtering, tagging and search.
• The “World of Scents” section - with filtering 
• Detailed product pages - with fragrance note descriptions, infographics, USPs, videos and related articles.
• Educational and marketing pages - about the brand, its history, the team, the factory and certificates.
• Blog and FAQ 
• Newsletter and analytics - active lead generation.
• SEO - full technical optimization.

• A fully responsive website.
• Shorter load times.
• Higher conversion thanks to visible CTAs and the newsletter section.
• A website that meets SEO requirements.
• Easy content management with Strapi CMS.
• Greater brand visibility and product recognition.
• Infrastructure ready for the platform to grow with B2B and e-commerce features.
• Higher user engagement thanks to the blog and educational sections.

The Dr Marcus website project focused on building a modern, secure site that helped shape the company's image and educate customers about its products. Thanks to modern technology and a well-planned architecture, the new platform is not only attractive and user-friendly but, above all, functional, secure and ready for future growth. It is a solid tool for marketing, education and sales.