Dr Marcus – a website featuring a product catalog for a global car care and cosmetics brand.

The company trusted our team with designing and implementing a new website. It is to be scalable, multilingual, SEO optimized and responsive. In the future, it is also intended to support e-commerce sales and B2B partner services.

The site showcases the full product portfolio, brand history and educates customers through AI-generated content and articles.

Challenge

The premise of the project was to create a website that:

• Reflects the innovative and sophisticated nature of the brand.
• Simplifies user access to products as well as content and optimizes information structure.
• Supports marketing and customer outreach efforts.
• Works seamlessly across all devices, with high performance and responsive design.
• Meets SEO, RODO requirements and provides room for further expansion.

One of the main challenges was to build a feature-rich platform - complete with numerous sections, subpages, and internal links - while keeping the interface intuitive for users and ensuring that the client’s team could easily manage and update the content.

Solution

Boring Owl's team was responsible for designing and implementing the technology solution and infrastructure:

• Frontend: Using Next.js in the project enables SSR/ISR, faster page loading through content pre-rendering, improved SEO through server-side rendering, and easy integration with the Strapi API.
• Backend: Strapi CMS allows content management for all sub-pages, as well as adding new modules and content easily.
• Database: PostgreSQL, is a flexible and secure database under the CMS.
• Hosting and infrastructure: Coolify + AWS CloudFront, provides fast global performance and security.
• External integrations:
  • Google Analytics and GTM: Traffic and site activity tracking.
  • CRM: Enables customer relationship management.
  • Mailchimp: Mailing system for marketing automation.
  • Payment systems: for a prospective online store.

Key Features

• Dynamic homepage - with banner, category sections, bestsellers, Neutra Boost and articles.
• Product category structure: car fragrances, cosmetics, home fragrances - with filtering, tagging and search options.
• “Fragrance World” section - with filtering by fragrance notes (fruity, oriental, etc.).
• Detailed product pages - with descriptions of fragrance notes, infographics, USPs, videos and related articles.
• Educational and marketing sub-pages - about the brand, history, team, factory, certifications.
• Blog and FAQ - AI-generated content, expert articles, “Do you have doubts?” sections.
• Newsletter and analytics - active lead sourcing.
• SEO - full technical optimization.

Results

• Fully responsive website.
• Reduced loading time.
• Increased conversions through visible CTAs and newsletter section.
• Adjustment of the site to SEO requirements.
• Easy content management on the site with Strapi CMS.
• Increased brand visibility and product recognition.
• Infrastructure setup for further development of the platform with B2B and e-commerce features.
• Increased user engagement with blog and educational sections.

Summary

Dr. Marcus' website project concentrated on creating a modern and secure site, which translated into building the company's image and educating customers about its products. Thanks to advanced technologies and architecture, the new platform not only impresses with its aesthetics and user-friendliness, but above all is functional, secure and ready for future development. The site provides a solid tool for marketing, education and sales communication.