GrowTent – The first smart tool for creating custom home grow kits

The main goal was to develop a configurator that would intuitively guide the user through the entire equipment selection process, eliminating the need for tedious searches and the risk of making wrong purchasing decisions.

The application is based on algorithms that automatically match products based on pre-selected criteria and parameters.

Challenge

The main purpose of this project was to create a growbox configurator unique in the world, that:

• Automates and simplifies the process of growbox configuration.
• Reduces the number of abandoned shopping carts, boosting conversions.
• Integrates with external online store on the IdoSell platform.
• Matches growbox parts in real time based on previously made selections.

The main challenge was to create a configurator that would easily guide the user through the complex selection process, while ensuring technical compliance and compatibility of all kit components.

Solution

Our team designed and implemented the application, based on advanced technical solutions:

• Frontend: React (CRA) with MaterialUI providing a responsive, intuitive and multi-level configurator interface, with support through Redux, Redux Thunk and Redux Persist.
• Backend: Node.js + Express.js, supported by Redis for query queuing and integration with external systems.
• Database: Elastic Search (Algolia), provides instant and precise product search by multiple parameters.
• CMS: Strapi, for content management and product data editing.
• External integrations:
  • IdoSell API: Connection to external store - automatic creation of shopping cart.
  • Google Tag Manager, GA, Hotjar, Pixel Facebook: Analytical tools, session recording and heatmap generation.

Key Features

• Two-step configurator: 
  • Basic mode - configuration in 8 steps, takes 5-10 minutes.
  • Advanced mode - 21 steps with full customization and the ability to fill in missing components, takes 20-35 minutes.
• Algorithm-based system helps select compatible products.
• Automatic transfer of configured products to the shopping cart, due to integration with IdoSell.
• Extensive usage analytics to track events, clicks, user paths, and analyze abandoned configurations.
• CMS and content editor for quick implementation of changes.

Results

• Reduction and simplification of the growbox setup process to minutes.
• Reducing abandoned shopping carts.
• Increased conversions in remarketing campaigns targeting undecided users.

Summary

GrowCreator is online innovative grow kit configurator that combines user education with intelligent product selection. Thanks to cutting-edge technology, close collaboration with clients and continuous data-driven development, the project has set a new standard in the home growing industry. The MVP version was quickly implemented and yielded measurable results, and subsequent iterations of the application, based on data analysis, have further improved the user experience.