A grow box configurator that picks the equipment and fills the cart for you

The core idea was to create a grow box configurator unlike anything else in the world, one that:

• Automates and simplifies configuring grow box kits.
• Reduces cart abandonment and increases conversion.
• Integrates with an external online store running on IdoSell.
• Selects grow box components in real time based on the user's earlier choices.
  

The biggest challenge was building a configurator that guides users simply through a complicated selection process, while making sure every component in the kit is technically compatible.

Our team designed and built the application on an advanced technical foundation:

• Frontend: React (CRA) with MaterialUI for a responsive, intuitive, multi-step configurator interface, powered by Redux, Redux Thunk and Redux Persist.
• Backend: Node.js + Express.js, supported by Redis for request queuing and integrations with external systems.
• Database: Elastic Search (Algolia), for fast, precise product search across many parameters.
• CMS: Strapi, for managing content and editing product data.
• Third-party integrations:

  • IdoSell API: A connection to the external store that creates the shopping cart automatically.
  • Google Tag Manager, GA, Hotjar, Facebook Pixel: Analytics tools, session recording and heatmaps.

• A two-level configurator:

  • Basic mode - configuration in 8 steps, taking 5-10 minutes.
  • Advanced mode - 21 steps with full customization and the option to add missing components, taking 20-35 minutes.
• An algorithm-based system that helps select compatible products.
• Configured products added to the cart automatically, thanks to the IdoSell integration.
• Detailed usage analytics for tracking events, clicks and user journeys, and for analyzing abandoned configurations.
• A CMS and content editor for rolling out changes quickly.

• Configuring a grow box kit is now shorter and simpler, taking no more than a few dozen minutes.
• Fewer abandoned carts.
• Higher conversion in remarketing campaigns aimed at undecided users.

GrowCreator is an innovative online configurator for grow kits that combines user education with smart product selection. Thanks to modern technology, close collaboration with the client and continuous data-driven development, the project set a new standard in the home growing industry. The MVP was launched quickly and delivered measurable results, and later iterations based on data analysis improved the user experience even further.