A premium cosmetics marketplace in 9 European markets – Shopify Plus

The main goal was to build a scalable e-commerce platform that:

• Sells and distributes authentic professional cosmetics in European markets.
• Handles advanced logistics, taking into account local regulations and customs fees.
• Educates customers about the difference between drugstore products and professional dermocosmetics.
• Provides a secure shopping environment that complies with European regulations (GDPR, PCI DSS).
• Offers a premium shopping experience that matches the quality of the products and the expectations of the target audience.

The biggest challenge was bringing a multi-brand portfolio, international logistics, customer education and inventory management together in one integrated platform, while staying fully compliant and keeping data secure.

The project team developed a stable, scalable e-commerce solution on Shopify Plus, tailored to the European market and to selling professional cosmetics:

• E-commerce platform: Shopify Plus, which supports growing a marketplace across many brands and warehouse locations.
• Frontend: Liquid templates combined with JavaScript and CSS for a custom look and the best possible product presentation.
• Payments: Shopify Payments plus Apple Pay, Google Pay and PayPal integrations for secure, PCI DSS-compliant transactions.
• Inventory management: Multi-location inventory management with automatic real-time stock sync and low-stock alerts.
• Logistics: A DPD API integration that handles deliveries to 9 European countries, with different delivery times and special customs procedures for Switzerland.
• Analytics and CRM: Google Analytics and Shopify Analytics for traffic and conversion analysis, and Klaviyo for email marketing automation.

• A payment system supporting credit cards and digital wallets (Apple Pay, Google Pay), integrated with Shopify Payments and secured with SSL and PCI DSS.
• A responsive, optimized frontend that loads quickly and runs smoothly on all mobile and desktop devices.
• Automated inventory management with real-time stock tracking and support for multiple locations across Europe.
• A logistics system integrated with DPD covering 9 European countries, with different delivery times and a dedicated customs procedure for Switzerland (including calculating and informing customers about additional fees).
• An FAQ and product education module with ingredient descriptions, usage, contraindications and the option of a free product consultation.
• A secure shopping environment that meets GDPR requirements and follows privacy by design (minimal data collection, encrypted personal data).
• Integrated marketing and CRM tools (Klaviyo) for user segmentation, campaign automation and building customer relationships.

• Business metrics:

  • Geographic reach: 9 countries in Europe.
  • Portfolio: 9+ exclusive professional cosmetics brands.
  • Response time: <24h for customer inquiries.
  • Retention rate: High, thanks to product quality and expert service.
  • Average order value: Premium pricing, appropriate for both B2C and B2B.
• Customer benefits:

  • Access to professional products outside dermatology clinics.
  • Confidence in every purchase: 100% genuine cosmetics from official sources.
  • Expert help: Free consultations and product education.
  • Convenient delivery: An efficient shipping system with tracking and transparent customs information.
  • Community: Access to a community of people passionate about professional skincare.

Baza Cosmetics is a model example of a professional marketplace built on Shopify, combining innovative technology, high standards of logistics and security, and a unique shopping experience. The project successfully bridges the gap between the professional cosmetics sector and end consumers in Europe. Through close collaboration with distributors, modern e-commerce integrations and a focus on service quality, Baza Cosmetics is setting a new standard in the online dermocosmetics market.