A Webflow redesign with a CMS – a website the team runs on its own

The main goal was to design and build an intuitive, attractive and flexible website that:

• Presents HR Hints' services in a more structured, accessible way.
• Engages users with modern UX/UI.
• Lets the HR Hints team easily edit and expand the content.
• Is fully responsive and available in two languages.

One of the key challenges was making every view fully responsive - only some of the components from the Relume library were adapted for mobile devices. Another major challenge was enabling the HR Hints team to edit content easily and build new pages from ready-made sections without involving technical specialists.

The Boring Owl team created a complete design, which was built in Webflow using a no-code approach.

• Development: We used the Relume component library, which made it quick to move designs from Figma to Webflow. This meant design and development could run in parallel.
• CMS: For elements such as case studies, recommendations and client logos, we set up a CMS with properly configured filters.

• Services organized by persona (Startup/Scaleup, Investor, Entrepreneur) and by service type (Recruitment, Team Management).
• A responsive, modern interface adapted to mobile devices.
• Animations and micro-interactions that make for a pleasant user experience.
• A CMS for easily adding new content.

• Higher user engagement thanks to personalized, visually appealing content.
• A clearer structure of the offer helped potential clients understand HR Hints' services.
• More interactions on the site and a shorter path to the most important information.
• The HR Hints team can now manage content on its own without involving developers.

The HR Hints project was a comprehensive undertaking that combined modern design with a well-planned information structure and fully editable content. Thanks to close collaboration with the client, we created a website that not only better reflects the brand's character but also meets the needs of different target groups - from startups to investors. A flexible Webflow-based structure and a properly implemented CMS gave the client full control over the site's content, which means more independence and easier scaling of marketing activities.