The main goal of this project was to increase the brand's online visibility, build its credibility and support its marketing efforts. The client wanted to build trust among the audience by showing real people involved in the business and providing valuable content in an accessible and professional manner.
Challenge
The most important goals of the project were:
- Build the company's image as a trusted and professional partner in the restructuring process.
- Developing an aesthetically pleasing, functional and responsive website consistent with the brand's visual identity.
- Creating a flexible CMS system for easy content management.
The main challenge was to combine a classic, trusted image with a modern, dynamic design, as well as to ensure full content flexibility, for the company's future marketing activities.
Solution
The Boring Owl team completed the project in several steps: starting with a discovery workshop, followed by the creation of mockups, and ending with the final implementation of the site in Webflow. The approach was to fully understand the client's business and its audience:
- Discovery stage: included competitor analysis, both in terms of UX and UI, workshops with the client and creation of information architecture. With the brandbook provided, the visual identity was mapped coherently.
- Design: we started with lo-fi mockups, using the Relume library, which is integrated with Figma and Webflow. We then transformed them into visually refined hi-fi mockups. The design was based on a subdued color scheme with delicate gold accents that symbolize prestige and trust. The use of photographs of the team and the company's headquarters reinforced the message of credibility.
- Development: the website was implemented in Webflow. We introduced interactive elements, ensured full responsiveness, and created a flexible CMS that allows editing key sections such as the team, services, as well as future planned feedback pages and completed cases.
Key Features
- A modern, fully responsive website that follows the brandbook.
- Dynamic CMS, making content management simpler.
- Aesthetics of the site, which builds the image of a solid consulting firm.
- Intuitive information structure, making it easy to find the most important sections.
Results
- Increased brand recognition and brand image online.
- Facilitation of content editing by the client thanks to CMS implementation.
- Improved communication with potential customers thanks to a clear and well-designed website.
Summary
The website project for KMR is a great example of a successful digital transformation of the company's image. Boring Owl's team, combining careful analysis, a workshop approach and proven technologies, created a solution that reflects the company's core values: transparency, professionalism and trust. The new website not only serves as an aesthetically pleasing business card, but also provides solid support for further communication and development of the company's marketing efforts.
Previous project
Sunny family