Handyman ST is a locally-based online platform that connects residents of the greater Seattle area with reliable and professional repair and renovation services. The project was launched in response to the increasing demand for skilled craftsmanship in one of the most competitive markets in the United States.
Tools and technologies used
By combining the personalized touch of traditional local services with the efficiency of modern technology, Handyman ST offers customers quick and convenient access to a wide range of home services. The company stands out not just for the quality of its work, but also for its community-centered approach and strong focus on customer relationships.
Challenge
The goal was to design a digital platform that would:
- Make it easy and intuitive for users to find and book home services quickly.
- Streamline the entire customer journey - from the initial inquiry to job completion - through a clear and structured process.
- Stand out in Seattle’s highly competitive market, where over 750 handyman businesses operate.
- Foster long-term customer relationships built on trust and service excellence.
The main challenge was to develop a platform that met users’ expectations for speed, ease of use, and local relevance - while also integrating a broad range of services into a simple interface supported by an efficient job management system.
Solution
We developed a modern, tech-optimized platform designed specifically with local users in mind:
- Frontend & Backend Technology
- Next.js v15 – Leveraging server-side rendering (SSR) and static site generation (SSG) for lightning-fast load times and excellent performance.
- Tailwind CSS – A responsive, lightweight, and modern UI framework that ensures a seamless user experience across all devices.
- Strapi.js v5 – A powerful CMS and backend engine for managing content, service offerings, and project data efficiently.
- Integrations & Features
- CRM Integration – Enables detailed customer relationship management, including job history and automated communication.
- Scheduling System – Manages appointments with calendar syncing and automated reminders.
- Photo Documentation – Visual tracking of service progress with before-and-after photo records.
- Google Business Integration – Connects with Google Maps and local reviews to boost online visibility.
- Local SEO Optimization – Tailored for neighborhood-specific search terms across Seattle to improve discoverability.
Key Features
Comprehensive home services
From door and furniture installations to painting, small electrical work, and exterior repairs - the platform covers a full spectrum of household needs, customized for local residents.
Structured Service Workflow
A clear four-step process (Consultation → Planning → Execution → Completion) ensures transparency, consistency, and a high level of customer care.
Locally-Focused Approach
Serving Seattle and neighboring areas like Bellevue, Redmond, Renton, and Sammamish, the platform emphasizes local knowledge and building long-term trust.
Modern Digital Infrastructure
The site is fully responsive, SEO-optimized, and equipped with smart scheduling and multiple contact options (phone, chat, email), offering a smooth and accessible experience for users.
Results
- Higher conversion rates – A streamlined booking process and clear service information made it easier for customers to take action.
- Faster service delivery – Digital scheduling and communication tools significantly reduced the time from initial contact to job completion.
- Increased customer loyalty – A strong focus on personalized service, quality work, and relationship-building led to more repeat clients and positive local reviews.
- Improved local visibility – Enhanced presence on Google Maps and local search results led to a notable increase in inquiries, especially in key Seattle neighborhoods.
- Premium brand positioning – Handyman ST positioned itself as a high-quality local brand - competing not on price, but on reliability, communication, and service excellence.
Conclusion
Handyman ST stands as a successful example of digital transformation in the urban home services space. By blending modern technology with local know-how and a customer-first mindset, the company has carved out a distinct identity in a crowded market. The platform not only meets the evolving needs of Seattle residents - it sets a new benchmark for quality, transparency, and trust in the home improvement industry.