In order to determine the success of your marketing campaigns, it is important to calculate the customer acquisition cost (CAC). This metric can help you understand how much it costs to acquire each new customer, and whether your campaigns are providing a positive return on investment. By tracking your CAC over time, you can also identify trends and adjust your marketing strategies accordingly. However, calculating CAC can be a complex process that requires careful consideration of various factors. 


What is CAC?

CAC stands for Customer Acquisition Cost, and it refers to the cost of acquiring a new customer for your business. This metric is typically used in marketing campaigns and is calculated by dividing the total cost of your marketing campaign by the number of customers acquired during that same period. The CAC metric is an important one for businesses to consider, as it can help them determine the true return on investment for their marketing efforts.

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Why is CAC important to calculate?

Customer Acquisition Cost is a vital metric to calculate as it helps you understand the cost of acquiring a new customer. By knowing this cost, you can determine the effectiveness of your marketing campaigns and make data-driven decisions about where to allocate your resources. Whether you are a startup or an established business, calculating CAC can help you optimize your marketing strategies and improve your overall ROI.


How to calculate CAC

To calculate customer acquisition cost, you need to divide the total cost of your marketing campaign by the number of new customers acquired. For example, if your campaign cost $10,000 and brought in 100 new customers, your CAC would be $100. Keep in mind that this calculation is just the beginning - understanding your CAC can help you make important decisions about your marketing budget and strategy.



In conclusion, calculating the CAC for your marketing campaigns can help you determine the effectiveness of your strategies and ensure you are not overspending on customer acquisition. By keeping track of it, you can make informed decisions on budget allocation and adjust your campaigns accordingly to maximize ROI. It is important to remember that CAC should be considered alongside other marketing metrics to gain a holistic understanding of your performance.

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