IT sales is a sales specialist whose main task is to attract new IT customers, advise on the purchase of his company's products, and provide support and aftercare. The person in this position uses their technical and product knowledge to improve sales and builds the company's marketing position, as well as ensuring the highest quality of service to business customers.

It sales, spotkanie

IT sales - sales specialist for IT solutions

IT sales is the person responsible for attracting customers and building long-term relationships with them, in this regard, his work is divided into three main areas:

  • pre-sales - providing all information about the product in question, along with technical specifications, and presenting its benefits to meet the customer's needs;
  • sales - negotiating contract terms and concluding commercial agreements that are beneficial to both the IT company and the customer;
  • after-sales - ongoing support in the implementation of IT products related to hardware and software to provide high-quality, comprehensive services.


IT sales primarily talks to customers, as well as prepares and delivers product presentation and demonstration to them. Independently conducts various sales activities such as cold mailing and acquiring business leads to gain new customers, and works closely with the marketing department to implement specific sales strategies. Therefore, they should have a university degree related to IT, logistics, commerce or finance, and be well versed in the IT industry and new technologies. In addition, IT sales is involved in creating sales reports and analyzing the market and competitors. The person in this position should have high interpersonal skills, high personal culture, dynamism in action, negotiation and self-presentation skills, and be able to strategically analyze their work.

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