Its own store in 9 markets instead of depending on marketplaces

The main goal was to build a modern, independent e-commerce platform that:

• Makes searching for car parts fast and intuitive.
• Delivers a high-quality user experience on mobile devices.
• Is fully compatible with the client's existing warehouse system.
• Supports multiple language markets and domains.
• Fully integrates with popular login and payment systems.
• Is fully optimized for SEO, secure purchasing and high performance.

The main challenge was building a system that could successfully replace the existing sales channels, stay technically compatible with the current infrastructure (WordPress + WooCommerce + WMS) and still meet the expectations of customers used to the previous solutions.

The Boring Owl team ran a complete process covering research, discovery workshops, UX/UI design, development and launch.

• Frontend: Next.js 14 with the App Router - server-side rendering (SSR) for better SEO and performance.
• Backend: WordPress + WooCommerce, integrated via API with the client's WMS.
• Other tools:

  • Styling: Tailwind CSS, Headless UI - for flexibility and simplicity.
  • State management: Zustand + React Query - for smooth data exchange and a responsive interface.
  • Forms and validation: React Hook Form + Yup.
• Third-party integrations:

  • Sign-in with Google, Facebook and Apple - simpler authentication and quick access to the account.
  • Google Pay and Apple Pay - instant, secure payment methods.
  • i18next - multilingual support and translation management, allowing the business to operate in 6 language markets.

• Advanced parts search, with filtering by car model or part number.
• Simpler sign-in with Google, Facebook and Apple
• Fast payments with Google Pay, Apple Pay, cards and online bank transfers.
• Support for multiple languages and domains.
• Vehicle management in the user profile.
• Wish lists that help users plan purchases and track part availability.

• Independence from marketplace platforms and a strong, independent GlobalParts brand in the European market.
• Higher sales conversion thanks to a fast, intuitive buying process.
• Better performance and a smoother site, even with large volumes of product data.

GlobalParts is a great example of how a business can become independent of third-party sales platforms by building a modern, scalable e-commerce platform. Advanced frontend technology and seamless integration with WordPress and WooCommerce produced a responsive, fast and secure online store that meets the needs of both users and the business. Personalized features such as vehicle-based search, social login and multilingual support helped increase conversion and build a stronger, independent brand in the European used car parts market.