Global Parts – From marketplace to custom ecommerce. Implementing a large-scale online store.
E-commerce, Web development, UX/UI
See the LIVE projectGlobalParts is a rapidly growing company specializing in the sale of original used auto parts to the European market. After years of presence on platforms like eBay and Allegro, the company decided to take a strategic step - to create its own independent online store. The goal was not only to increase sales and become independent of middlemen, but most importantly to build a recognizable brand that inspires trust and offers customers convenience and shopping security.
Tools and technologies used
The project included full integration with warehouse systems, the option to personalize the offer based on the user's vehicle data, and the implementation of modern tools that enhance the shopping experience, such as mobile payments and social media login. Working with our team, we were able to transform the client's vision into a refined product that effectively supports the growth of the GlobalParts brand in the e-commerce world.
Challenge
The main goal of the project was to create a modern and independent e-commerce platform that:
- Enables fast and intuitive search for automotive parts.
- Guarantees a high-quality user experience on mobile devices.
- Provides full compatibility with the client's existing warehouse system.
- Supports multiple language markets and domains.
- Offers full integration with popular login and payment systems.
- Provides full SEO optimization, shopping security and high performance.
The main challenge was to build a system that would effectively replace the existing sales channels, ensure technical compatibility with the existing infrastructure (WordPress + WooCommerce + WMS) and at the same time meet the expectations of customers used to previous solutions.
Solution
The Boring Owl team conducted a comprehensive design process including research, discovery workshops, UX/UI design, programming and implementation.
- Frontend: Next.js 14 with App Router - server-side page generation (SSR) for better SEO and performance.
- Backend: WordPress + WooCommerce integrated via API with client's WMS.
- Other integrations:
- Styling: Tailwind CSS, Headless UI - for flexibility and simplicity.
- State management: Zustand + React Query - seamless data exchange and responsiveness.
- Forms and validation: React Hook Form + Yup.
- External integrations:
- Google, Facebook, Apple login - simplified authorization and fast account access.
- Google Pay and Apple Pay - instant and secure payment methods.
- i18next - multilingualism support and translation management, enabling business in 6 language markets.
Key Features
- Advanced parts search engine, with the option to filter by car model or part number.
- Simpler login with Google, Facebook and Apple
- Quick payments with Google Pay, Apple Pay, card payments and online transfers.
- Support for multiple languages and domains.
- Vehicle management in the user profile.
- Wish lists to help plan and monitor parts availability.
Results
- Independence from marketplace platforms and building a strong, autonomous GlobalParts brand in the European market.
- Improving sales conversions through an intuitive and fast purchasing process.
- Increased site performance and speed even with a large amount of product data.
Summary
GlobalParts is an excellent example of how to become independent of external sales platforms by creating a modern and scalable e-commerce platform. Thanks to advanced front-end technologies and seamless integration with WordPress and WooCommerce, it was possible to create a responsive, fast and secure online store that meets the needs of both users and business. Implementation of personalized features, such as vehicle-by-vehicle search, social media login and multi-language support, helped increase conversions and build a stronger, independent brand in the European used car parts market.