BlueApart: advanced search and seamless accommodation booking
Client: BlueApart
Industry: Booking and hotels / TravelTech
Visibility in Google and in AI answers
SEO & GEO
We help companies grow their visibility in Google by combining technical SEO, content that is worth reading, and a well-planned site structure. We do not stop at a report with recommendations. If we are developing your site, we can also implement the changes directly in the code — from load speed and indexing to structured data, redirects and optimisation during a migration. For the apartment operator BlueApart, work on visibility brought a double-digit increase in organic traffic, and migrating SRDK Studio from WordPress to a headless CMS made the site 60% faster.
Companies that trusted us
See the SEO projects we delivered for clients
Automation of the container rental and self-storage process for Balticon S.A.
Client: Balticon S.A.
Industry: Logistics / LogTech
Website for SRDK Studio. An excellent presentation of the client's services
Client: SRDK Studio
Industry: Construction / ConTech
„The website was delivered, it works well and it is fast. A big plus is that we rank well. The Boring Owl team works professionally and is very committed to the project. They are also flexible and very knowledgeable.”
Michał Rugiełło — E-Commerce Director, Kwant Hurtownie Elektryczne
Review from ClutchTechnologies we work with
- Technical foundation
Technical SEO starts in the code: Next.js renders pages on the server, and Strapi keeps metadata, canonicals and structured data in one place.
Real estate / PropTech
The real estate industry and PropTech solutions — from listing portals to rental and sales management systems.
Real estate / PropTech ↗
PRODUCTS
Tell us what you want to build — we'll take care of the rest
Two of our booking systems run in different industries: BlueApart takes apartment reservations, with a chatbot closing them outside reception hours; Balticon rents out storage containers in minutes instead of days, because an automated flow handles the contracts and the payments. We connect the booking engine to payments, availability calendars and automated guest service.
Product catalogues at three scales, from our own projects: a database of 40,000 construction projects with paid access for PolandBuild, the catalogue of the international brand Dr Marcus on its own CMS, and the Sunny Family catalogue on Webflow, which the client's team updates with no technical help.
Seventeen published website case studies — from the law firm KMR Restrukturyzacje, whose site builds trust from the first contact, through the calculator that shortens the path to a consultation at Jabłoński & Wspólnicy, to the HR Hints redesign in Webflow that the team now runs itself. We build on Next.js with a headless CMS, or on Webflow — depending on who is going to develop the site.
The store of the electrical wholesaler Kwant brings tens of thousands of products into one interface, Global Parts sells across 9 markets in its own store instead of through a marketplace, and Balticon rents out warehouses in minutes thanks to automated contracts and payments. We build stores around the sales process — with ERP, WMS and logistics integrations.
Let's build digital products for your company together
Other services
Web development
We design and build bespoke web applications — from an MVP that lets you validate an idea quickly, to large platforms and systems developed over years. We build the front-end as well as the backend, APIs, databases, admin panels and integrations with external systems. We work with Next.js, React, Node.js, NestJS, Python, PostgreSQL and MongoDB, among others. We build solutions fitted to a specific business process: SaaS applications, internal systems, sales platforms, websites, marketplaces and CMS systems.
Learn moreUX/UI design
We design the UX and UI of web apps, mobile apps and B2B systems — from user research and the first wireframes to a finished interface and a design system in Figma. We do not design screens in isolation from the product. We look at user journeys, analytics data and technical constraints, so that what we deliver is comfortable to use and realistic to build. Once the product is live we can come back to heatmaps, session recordings, analytics and user interviews, so the next round of changes follows the data rather than a hunch. That is how we worked on the Signor Leone suit configurator, the Mikulewicz Ostaszewski restructuring calculator and the financing application flow for Horyzont Capital.
Learn moreE-commerce
We design and deliver e-commerce platforms — from headless commerce to classic stores integrated with ERP and CRM. We handle large product catalogues, B2C and B2B sales, marketplaces, and modules written for a specific process: warehouse, checkout, subscriptions. We connect ERP, WMS, payments and logistics, optimise conversion and prepare the store for seasonal traffic peaks. That is how the Kwant and Global Parts projects came about. We most often work for fashion, food and beauty, delivering online stores, marketplaces, catalogues, product configurators and PIM systems.
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