Double-digit organic visibility growth and automated guest service for an apartment operator

• Advanced offer search with filters such as location, number of guests and bedrooms, price, sea view, parking, in-apartment equipment and on-site amenities, plus sorting by price, size or relevance.
• A stay booking system - choosing dates and number of guests, with prices calculated based on season and availability, completed with online payment and no need to contact staff.
• Marketing automation - booking forms integrated with SALESmanago to track user activity and send personalized marketing messages based on it.
• An AI chatbot with rich content - a hybrid solution with logic built on n8n and a custom front-end widget, featuring photo carousels, clickable apartment cards and a knowledge base edited by the client's team.

• Hotel LIDO - dedicated landing pages, a breakfast configurator, and Google Maps and Facebook integrations.

• Mobile app (iOS, beta) - a native companion to the web platform for returning guests: offers, favorite apartments, booking history and push notifications about promotions.
• Information pages

  • For owners - presenting the benefits and how the partnership works,
  • About us, Contact, Blog, Careers, FAQ.

• Double-digit growth in organic visibility within a few weeks of starting SEO work. Phrases the site hadn't targeted at all before started ranking in the TOP 3. Reports show steady growth.
• 24/7 service thanks to a chatbot that shows apartment carousels and clickable cards instead of plain text, taking pressure off the customer service team.
• A fully automated booking process - from apartment search to online payment, with no need to contact staff.
• Savings on chatbot licensing compared with SaaS solutions with similar capabilities (around tens of thousands of PLN a year on the subscription alone).
• A shared backend for all modules - the booking system, quote panel, chatbot and mobile app all run on one database, eliminating the risk of inconsistent data.
• A safe SEO migration with no loss of rankings - 301 redirects from several hundred old URLs, duplicates removed and technical subdomains blocked from indexing.
• Automated marketing processes, customer segmentation and the ability to send personalized messages, thanks to an advanced SALESmanago integration.
• Easier owner support through dedicated information sections and the ability to update property data quickly.
• A consistent user experience on all devices with a fully responsive interface.

For BlueApart, we built a product platform made up of three integrated modules: a booking system, an AI chatbot and a mobile app. All connected to the same backend, all working on the same data, all designed around a single strategy - building the company's own acquisition channel that doesn't depend on external booking portals.

The tech stack (Next.js, Strapi, n8n, native mobile, SALESmanago, Przelewy24) is modern and well documented, and the architecture makes it possible to add new towns, apartments and modules without rebuilding the foundations. The client made a deliberate investment in the platform and plans to keep developing it - the best proof that the infrastructure is ready for it.

Our work with BlueApart didn't end with the booking platform. In later stages, we also developed dedicated tools for the client's team and apartment owners, and built a website for the Szpas restaurant.

If you're planning a similar project in real estate, short-term rentals or hospitality in the broadest sense, get in touch - this is the kind of work we specialize in.