Renting storage in minutes instead of days – automated contracts and payments
Client: Balticon S.A.
Industry: Logistics / LogTech
Online Store
We design and build online stores. We connect sales with ERP, WMS, payments and logistics so the store runs smoothly even with a large product catalog, multiple markets and a growing number of orders.
Companies that trusted us
The basics
Which to choose: an off-the-shelf platform or a custom-built store
An online store isn't just a product catalog, a cart and a payment. It's also stock levels, prices, shipping, invoices, returns and order handling. That's why we choose the technology above all based on how your business works.
There are three routes on the market. Subscription platforms (Shopify) — the fastest start and a fixed fee, with limitations wherever your process differs from the standard. Open-source platforms (WooCommerce, Magento) — full control and your own hosting, in exchange for handling maintenance and updates yourself. A store built from scratch — makes sense when the way you sell is your competitive advantage and no off-the-shelf platform can support it.
Most stores don't need a system built from scratch. A custom online store makes the most sense for non-standard pricing, B2B sales, product configurators, large catalogs or advanced integrations.
See the online stores we built for clients
„Everything was delivered on time, and the team kept us updated on progress throughout. At every stage of the project, they were ready to answer our questions and offer valuable suggestions.”
Tomasz Szpin — Director, GlobalParts-UK Limited
Review from Clutch
How we work
From catalog to first order
The first stage isn't the visual design but the data: how many products, which variants, where prices and stock levels come from, and what happens after an order is placed. That's what determines what can be done on an off-the-shelf platform and what needs a custom solution. Then we design the purchase path and build the store, connecting payments, shipping and the system you use for accounting or warehousing. Before launch, we run a complete test order — with payment, invoice and return — because mistakes in this part cost the most, and you only see them when everything is put together.
On your side are the product data and photos, contracts with the payment provider and the carrier, and the decision on your returns policy. On our side are implementation, integrations and handover.
Decisions
Decisions that determine the store's running costs
Where the truth about a product comes from. If prices and stock levels are kept in the ERP or a warehouse system, the store should pull them from there, not keep its own copy to update by hand. Settling this at the start saves work in two places at once — and discrepancies that the customer will be the first to notice.
Product and variant structure. Sizes, colors, lengths and other parameters quickly multiply the number of combinations. A well-planned catalog structure makes the store easier to manage and easier for customers to shop.
Order handling. It's worth checking from the start which tasks can be automated — especially as order volumes grow or sales spike seasonally.
Integrations. ERP, WMS, accounting, payments, couriers and marketplaces should form one coherent process. Planning them only after the store has launched usually means extra work and cost.
Scope
Online stores for large catalogs, B2B and multi-market sales
We build both classic online stores and more complex sales platforms.
For Kwant, we built an e-commerce platform that handles tens of thousands of products with filtering by technical parameters. Global Parts runs its own sales in nine markets, reducing its dependence on marketplaces. At Balticon, we connected the ordering process with automated contracts and payments.
In every case, the technology is matched to the sales process — not the other way around.
Integrations
Integrating the store with ERP, WMS, payments and logistics
We connect the online store with the systems your company uses, so that prices, stock levels, orders and shipments flow automatically between them. We integrate ERP, WMS, accounting systems, online payments and logistics operators, among others. This reduces manual data entry and the risk of errors when fulfilling orders.
Ahead of peak sales periods, we can also run performance tests to check how the store behaves under heavier traffic.Conversion
A store designed for conversion and SEO
We design the purchase path so customers can quickly find the right product and get from landing on the site to placing an order. We analyze conversion, cart abandonment and how the store performs on mobile devices, among other things. Based on that, we can improve product pages, checkout, search, filtering and other elements that affect sales.
We also take care of the store's technical SEO and category structure, so the platform is ready to build search visibility from the moment it launches.Related services
Web Development
We design and build custom web applications - from an MVP that lets you quickly validate an idea to large platforms and systems developed over years. We build both the front end and the backend, APIs, databases, admin panels and integrations with external systems. We work with Next.js, React, Node.js, NestJS, Python, PostgreSQL and MongoDB, among others. We create solutions tailored to a specific business process: SaaS applications, internal systems, sales platforms, websites, marketplaces and CMS systems.
Learn moreSEO / GEO
We help increase website visibility in Google and in AI-generated answers. We combine technical SEO, content optimization and work on the site structure. We start with an audit and turn the most important recommendations into concrete changes in the code.
Learn moreE-commerce
We design and build online stores and e-commerce platforms tailored to your sales model and business processes. We work with off-the-shelf solutions as well as headless architecture and custom sales systems. We build e-commerce for B2C and B2B sales, large product catalogs, multiple markets and marketplaces. We integrate stores with ERP, WMS, CRM, PIM, payments and logistics, and design product configurators and custom purchase flows. We also take care of performance, technical SEO and preparing the platform for seasonal traffic peaks.
Learn moreUX/UI Design
We design UX/UI for web and mobile applications and B2B systems - from analyzing user needs and early wireframes to the finished interface and a design system in Figma. We don't design screens in isolation from the product. We look at user journeys, analytics data and technical constraints to create a solution that's easy to use and can be built efficiently. After the product launches, we can come back to heatmaps, session recordings, analytics and user interviews, so that the next changes are driven by data, not assumptions.
Learn moreIT Outsourcing
Need an extra developer, a UX/UI designer or a whole development team? In the staff augmentation model (IT body leasing), we join your team and work within its processes. As a dedicated team, we can also take over organizing the work and delivering the project. We work with React, Next.js, Node.js and Python. You can scale the team up or down as the project's needs change.
Learn moreFAQ
Questions we hear before building a store
- The cost depends mainly on the platform chosen, the size of the catalog, the number of integrations and any custom features. A Shopify or WooCommerce store is typically cheaper than a custom solution. Once we understand the sales process and requirements, we can define the scope and prepare a quote.
- The timeline depends on the size of the store, the quality of product data, the UX/UI design and the number of integrations. A simple store on a ready-made platform can be built much faster than a custom e-commerce solution with ERP, a large catalog and sales across multiple markets.
- Shopify works well when you want a fast start and straightforward maintenance. WooCommerce gives you a lot of flexibility and control over the store. A custom solution is worth considering when the sales process, pricing, product configuration or integrations go beyond what ready-made platforms can handle.
- Yes. We integrate stores with ERP, WMS, CRM, PIM, accounting systems, payment providers and logistics, among others. At the start of the project we also establish which system will be the master source of product, pricing and inventory data.
- Yes. We can migrate products, customers and other data, and prepare a new store structure. During migration we also handle URLs and redirects to reduce the risk of losing existing search visibility.
- Yes. During implementation we pay attention to URL structure, indexation, performance, mobile version, category structure and the ability to optimize content, among other things. This means the store has solid technical SEO foundations from day one.
- Yes, and it's the most common reason a ready-made platform starts to feel limiting. In practice that means pricing tied to specific accounts, volume-based discount tiers, company accounts with multiple users and different permission levels, credit limits and deferred payment, order import from a file, quick re-order from previous purchases, and a quote request instead of a direct purchase. The online store for Kwant, a national chain of electrical wholesalers, operates exactly on this model.
