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To strengthen its global communication and brand image, the company decided to create a modern, multilingual online platform available under a single domain, supporting four language versions: English, German, Polish and Chinese.

 

Challenge

The main goal of the project was to develop a unified, scalable platform that:

  • presents ROMAY AG’s comprehensive offering in a clear and brand-consistent way,
  • supports multiple languages,
  • allows content management from a single, intuitive CMS panel,
  • ensures high performance and security.

 

The key challenge was to build a multilingual platform that would maintain ease of use, visual consistency, and high performance across different regions of the world.

Romay case study

Solution

The Boring Owl team developed the website’s architecture and design from scratch, implementing solutions tailored to the brand’s specific needs:

  • Frontend:
    • Next.js – ensuring high performance, SEO-friendly routing, and full responsiveness.
  • Backend / CMS:
    • Strapi.js – a modern headless CMS serving as a central content repository. It allows the ROMAY team to easily add new content and manage multilingual versions.
  • Language versions:
    • The platform supports four languages under a single romay.ch domain: English, German, Polish and Chinese, ensuring consistent global communication.

 

Key Features

  • Multilingual – full synchronization of content between language versions.
  • Dynamic CMS (Strapi) – intuitive management of pages, sections, and modules without the need for coding.
  • Comprehensive information structure – clear division into sections: Industries, Company, Competencies, Engineering, Case Studies, Career, and Contact.
  • Responsive design – optimized for all devices and browsers.

Romay case study

Results

  • A smoothly functioning, multilingual website.
  • Streamlined content management through the implementation of the Strapi CMS panel.
  • Improved user experience thanks to clear navigation and a fully responsive interface.

 

Summary

The project for ROMAY AG is an example of a successful implementation of a headless CMS with a multilingual frontend, which combines modern technological solutions with simplicity of management. The new site reflects the international nature of the brand and its values. The combination of Next.js and Strapi CMS created a flexible, scalable and multilingual digital ecosystem that supports the company's international operations.

See the LIVE project